BBC Design and Engineering

Client: BBC
Sector: Broadcasting
Brief: Branding

From Research and Development to IT — and from creating new products and services to maintaining infrastructure — BBC Design and Engineering is woven into every aspect of the BBC and plays a vital role in its success.

The new division — created when the departments responsible for technical delivery, design and digital innovation were combined — needed a brand to help unify and galvanise thousands of people, and to identify Design and Engineering within the BBC.