PantaPå Branding & Logotype

PantaPå ("Keep recycling" in Swedish) is an innovative company with the purpose of recycling plastic - mainly plastic bags to begin with. The company was alone to launch world’s very first recycling app for plastic bags. Today they're focusing more on all-things-plastic.

It can be difficult to motivate people to start recycling. The challenge with this project was to figuring out how to make recycling seem appealing, fun and a natural part of your day. The graphic and content created was going to be used in many different areas, such as web, app, print, signs, brochures, roll-ups, video animations etc.

The classical recycle icon came to mind when taken on this project. I wanted to design a symbol with a high recognition factor. With the circular form of letter P and the recycle arrow, I joint them together creating a unique symbol for PantaPå, which was earlier called PantaPåsen ("Recycle plastic bags" in Swedish).