Wine label design - Chateau Civrac, France

Under new ownership of the company, task was to update brand identity including brand logo and bottle label design. The design should at the same time represent a centuries old historic French domaine, and a contemporary image to attract a new generation of international customers in British, Japanese, Chinese and US markets. There should have been some reference to the Cotes de Bourg appellation, possibly the prior design, and input from the owner.

Front Label

Text should include, in order of priority
1- Brand "CHATEAU CIVRAC"
2- appellation "CĂ´tes de Bourg" or "Bordeaux" (two classifications of wine produced)
3- Vintage year, i.e "2019"
4- Optional, grape variety, such as "MALBEC" or "CABERNET SAUVIGNON"
5- optional, sub-classification "GRAND VIN DE BORDEAUX"

Back Label,

This will include a brief description of the wine, serving/pairing suggestions, and regulatory information such as bottle size. % alcohol, health warnings. The specific content varies from country to country, and will be completed by winemaker. We simply request a template that is consistent with the style of the front label, to be edited as necessary.

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