Ock Pop Tok - logo design

Characteristic of the company
Ock Pop Tok is a social enterprise located in Lao PDR. The traditional textiles, mostly made of silk, are their main focus. On top of that, OPT owns three stationary shops, provides room rental, runs two cafes and organizes workshops for people who want to learn more about traditional Lao crafts.

The main logo – inspired by local textiles, uses characteristic motives of diamonds and leaves. It represents a connection with nature, growth, and energy.

Vivid hues close to Lao nature are a big part of OPT’s world and this was a good starting point for me. Naturally, colors became the main players in the new identity. Inspired by dyes and fabrics it gave each brand its own character.

Two different typefaces become strong visual elements in the new CI. Characteristic, natural Livory used for headlines and slogans refers to nature and tradition. Simple and light Lato Font stays in the opposition.