Franklin Business Center / Identity

FRANKLIN is the new business center in the center of Dnipro city (Ukraine). A business center is always a story about money. And the international "face" of money is, of course, Benjamin Franklin, who adorns a hundred-dollar bill. The visual identity based on the style of the US state symbols. Our sign is stylized as the coat of arms, the restrained color palette translates prestige, reliability and fundamentalism. It can be read in every piece of style from the flag to the corporate stamp on the letterhead of the document. We developed the name, the slogan "Money Talks", logo, corporate identity and brand book for FRANKLIN.