RainForest Coffee repurpose can

When it comes to product packaging we have to keep our customers and their needs in mind.

No matter which segment our product belongs to. There is always a need behind the purchasing decision.

When it comes to PARO Coffee, the company offers high-quality, selected coffee beans in a bit higher than medium price. So you can have a top product at a medium price.

But we don't stop at making sure our product is great. The customers have to "walk through" different buyer stages.

1. Awareness - where they don't know about this company

2. Consideration - where customers compare different products

3. Delight - where the company suppose to keep current clients and bring them more satisfaction, to retain them for longer

This coffee can has been designed to take care of the clients in every stage.

First, the beautiful packaging highlights the quality of the product.

Secondly, it stands out and oversteps the competition

Thirdly, it allows customers to have something more than "just a coffee" - after peeling off the stickers you have a beautiful can to store your favorite coffee.

What do you think about it? Is it practical in your eyes?