Logo Concepts

Hello folks!

I'm working on a logo concept for a mobile application. Client is in a dilemma and he is interested in your opinion (as a bonus review). This is a summary of the application brief:

"***** is a loyalty system that works with an app on a smartphone and a device situated in for example an store. The costumer gets a point for buying an item in return for publicity on social media.

But when a 'card' is completed they together support a charity!"

I present you three solutions.

1st - With this concept I wanted to focus on the core of application. Basket as a symbol of shopping and stores and heart as a symbol of charity. Additional bonus is the map pin in negative space.

2nd - With this concept I wanted to focus on use of coupons (tickets) and their collecting. Here's heart in a little a modified form. Additional bonus is the top of the ticket as crown.

3rd - The same concept as the previous one only the focus is more on the "king-crown" effect and happy face.

Fast answers please.