Belle: AI based personalized fashion app

Belle is an AI-based personalized fashion application that finds the perfect fit clothing for its users, according to their measurements.

We were very excited to work on a project that would save women from the excruciating task of going to the post office to return a pile of ill-fitting online shopping regrets.

We chose a bright color palette representing the branding of Belle. The use of both illustrations and real-life women creates a balanced look.

The design accentuates all the best features of Belle, tailoring the best results, time-saving and ease of use.

You can check out the full version of the interaction video