Identity for Crash Kit Sleep Mask Product
InnerPeace Ventures wanted to create a kit of high-quality sleep products aimed at college students. They needed to create a name and logo that would fit this new audience and diversify their line of products. The logo uses thick highlighted type for a message you can’t miss—it's time for a break! This bold, high-contrast, approach is eye catching for a demographic whose attention is spread thin. To tell more of the story, I created a set of expressive icons and suggested the use of glitch art and pattern to represent the overload of college life and support a more defined style that is a little dark and little random.
brand
branding
college
design
glitch
graphic art
grapic design
icon
identity
identity design
logo
sleep
typography
vector
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Posted on
Dec 5, 2019
More by Alisa Olinova View profile
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