Clipchamp Onboarding
We just released our Clipchamp case study!
Before we started working on onboarding, only 30% of users were finishing videos due to this blank canvas fear. The goal was to push this number up by at least 10% using a step-by-step guided approach to help users activate, as well as introducing templates — off-the-shelf collections of video, audio, text and transitions that make it faster to create a high-quality outcome. It was also a good chance for us to learn a bit more about the type of user we're helping and hopefully tailor their experience.
