Booshaka™

Hi Everyone!

Turing is an agile product design & development company. We're headquartered in Berkeley, CA but have people around the world. We work with startups, nonprofits and mid-sized companies doing branding, design, and agile product development.

This brand sample is from an engagement with Booshaka, one of our favorite clients. Booshaka approached us with a branding and UI design project. We tackled branding first, then moved to UI design. They subsequently received a $1M funding round: http://techcrunch.com/2012/07/25/booshaka/

We developed the symbol by distilling the primary activities that users are engaged in on social networks: Liking, Linking & Quoting, and Commenting. Facebook's primary symbol is the "thumbs up" like - we took that basic shape and applied a typographic treatment to it which incorporated all of those concepts ad riffed off that basic shape. This is the result.

We're @turingstudio. Good to be here.

- Turing