Wright's Taxes and Financial Services

Wright's Taxes and Financial Services is made for a financial institute.

The identity is made to represent one of the brand's core values - getting it right always.

They wanted something modern and huge. An identity that shows creativity and pulls attention amongst their competitors.

Working on this particular one suggests cleanliness and leadership, it is a great taste of sleek design.

My aim was not only to give beauty to what they want as their brand identifier but to also create a functional logo that tells not just a story but solves a problem.

1. I have thought about the name WRIGHT and creatively creating a mark of quality from it. This also means wRIGHT leaving the W out of it.

2. The RIGHT mark is also used to form the letter W, which is the initial for the brand name.

What I've been able to put in here is making the identity tell its own blessed story.

I already love it