The Future of AR in Cars - Directions & Road Awareness

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    With a built-in Heads Up Display (HUD) in the windshield, navigation is easier and understands the conditions on the road ahead making it easier than relying on audio cues or taking your eyes off the road.

    Ideation: Lukas Horak and Roman Kalina Creative Direction: Lukas Horak and Scott Carter Art Direction: Scott Carter Visual Design: Adrian Reznicek Motion Design: Lukas Stranak

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