CaffaFarms Coffee Company

Problem Statement:

Design a website for Coffee Bean Manufacturing company for selling there coffee products online. UX should inspire conversion, simplicity of buying, easy product findability.

Assumptions: I am assuming that Caffafarms is a manufacturing company only deliver raw materials like coffe beans powder and filtered coffee along with there variation.

Target Audience: Most of the users are B2B consumers who buy in wholesale. • Inventory Mangers of Coffee Shop(major user group ) • Retailer(minor user group)

Business Goals: Deliver fresh & pure coffee products in wholesale to coffee business & retailers around with always available stock at economic price.

User Goals: Find the desired coffee products easily in minimum clicks, easy payment & faster checkout.

Business Research: • I found that basically there are 7 types of coffee beans and powder. But 3 main types of coffee beans like Arabica, Robusta & Liberia. Other type is the combination of two.Also the coffee types depends upon filtering process used. There are 3 filtering type Metal Filtered, Paper Filtered & Cloth Filtered.

Understanding Purchase Behaviour: • People always looks for offer & discounts. • People associate green colors with organic food items. • Checkout timers with discounts accelerate conversion temperament.