Skills Diagnostic

Digital Marketing Institute(DMI) are the largest global course provider for digital marketing professionals with a community of 47,000 members worldwide.

Digital marketing is the most exciting game in the world right now - agile, responsive, rewarding and transformational. It’s a game energized by new thinking, tools and creativity. We want to make it accessible to everyone, to empower anyone with an invitation to be part of it and play... To get in the game.

With a new strategic direction and a focus on providing lifelong value to our members through lifelong learning for their career we set about re-evaluating our brand’s visual language, tone of voice and messaging to meet DMI’s business goals. As part of our activation plan there is a huge emphasis on our marketing and digital product platforms and phase 1 involves a rollout of our new website and learning platform.

The web project which is based on 3 phases - (1)Members, (2)Corporates and (3)Partners has begun with phase 1. DMI’s marketing team are naturally enough very good at Digital Marketing! and with that comes a number of design constraints around SEO and the need to heavily weigh any copy changes to implement a new tone of voice and also keep a number of key H1 and H2 tags in any new design, There was a huge emphasis on conversion rate optimisation and the importance on keeping SEO, Conversions and e-commerce transactions all in-tact, this all led to a fine balancing act and A/B testing process to implement this new design and visual language.

As part of leading the digital activation we are also re-vamping the Learning Experience Platform, Community App, Content Platform and B2B platforms and products.