Caregiver

The CAREGIVER nurtures you
The caregiver is benevolent and just wants to be there for you. Caregiver brands build trust. It’s rare to see a caregiver brand run an ad that takes a shot at their competition. They are the opposite of confrontational.

Johnson & Johnson’s tagline line is “Johnson & Johnson: A Family Company.” This is bread-and-butter for the caregiver archetype.