Mercedes Benz - iPad in-app adv

The Task: Develop an online campaign for the release of the new Mercedes-Benz CLS Coupe, which highlights the uniqueness of the vehicle concept. Create parallel a gold idea for a pictorial staging of exclusive designs, which increases the traffic to the product page of the CLS. Realisation: How do you manage to capture digital aesthetics? For the launch of the new CLS Elephant Seven developed an iPadApp display for Spiegel and AutoMotorSport, which transports the slogan of the campaign "Sensuality and sense". So the user can get information close and detailed about the exclusive features – and enjoy the tilt sensor of the iPad a seamless panoramic view of the vehicle design. Over a discreet info button, the user gets any time on the CLS showroom at the Mercedes-Benz website. The Result: The interactive and visually appealing design of the app display, connected with the unique design of the Mercedes CLS led to above-average involvement in the target group. The creative and sensual implementation also gained in the press great attention and popularity.