Alternova Logo
The glitch led us into a graphic solution in which the opening to new worlds is represented by geometric figures, transformed by visual explorations and a special arrangement of the elements.
The very familiar black and white is paired with an irreverent, disruptive, challenging and purposeful magenta that becomes a fundamental part of the brand’s identity.
The symbol’s construction comes from an abstraction of the letters, working as an abbreviation of the brand.
Its simplicity strengthens the concept and improves the visual impact.