Rutanio logotype
A brand that questions the stiffness of financial matters, reshaping the conventional form and presenting the logo as a dynamic and versatile composition. The symbol flows with society’s realities, embracing the pillars of an entrepreneurial culture.
The monogram combines letters (“R” and “U”) with organic shapes, reflecting movement and affability. The color is confident, stands out for itself and does not ask for permission; it opens up to inclusion, telling a story that’s still to be completed.