Diversity & Inclusion Champion Identity

The Project: The Diversity & Inclusion team at Braintree wanted a tangible way to recognize folks in the office who have gone above and beyond as a person promoting and nurturing inclusion within our organization.

The visual identity for this program is based on our overarching D&I program (read more our D&I brand identity in my blog post: www.braintreepayments.com/blog/branding-braintree-inclusion-and-diversity/). We started with our core colors and used our iconography system to create holding hands in the shape of a heart.

Custom items were created as our gift to those who are nominated and for those who are chosen as D&I champions.

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Diversity & Inclusion @ Braintree

As our industry finds itself at the center of the conversation about workplace diversity, we must shine a light down our own halls and ensure we’re being reflective of the people who use the products we build.

With this call to self-awareness comes a responsibility to continually make things better than they are. We’re on the hook now. We acknowledge that we have room to grow, and we push ourselves to reach out and actively elevate those who might otherwise be suppressed. We do this through the events we host, the education we support, and the jobs we offer—in the hope that the change we bring about today will ripple through the larger community.