Project #20

Every year Hoboken hosts an art and music festival. I've always felt that they could really use a solid rebranding to help add a more sophisticated feel to the design. Since Hoboken is known as "the mile square city" I started with squares and then simplified each letter to it's most basic shape to create a bold typographic logo. From there I contrasted it with an elegant serif font that was tightly kerned to give it a more sophisticated feel. Click the link below to view the rest of the identity:
http://DaydreamsandNightschemes.com/Project-20