Navigation systems
A flexible visual identity for navigation systems.
The main goal was to design a dynamic pictogram, capable of changing itself without losing its recognizability.
The initial M (in the negative space) was drawn without sharp angles to appear more friendly and remind of a path, that leads you from point A to B (the mission of the brand).
The simple dots pattern was added for a more playful look and with the purpose to be used, joining them, to indicate a route.
brand identity
brand identity design
branding
branding design
dynamic identity
dynamic logo
graphic design
icon
logo
logo design
logofolio
mark
minimal design
minimal logo
m letter
navigation logo
negative space
negative space logo
portfolio
visual identity
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Posted on
Oct 18, 2019
More by Mateusz P. Szwedo View profile
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