Nine Nine fashion brand

Nine Nine is a conceptual project designed as part of my exploration to work on branding messages for businesses.
The brand Nine Nine is designed to appeal to the grunge/street ware industry more than a high-end boutique.
It’s a simple concept, heavily reling on the use of typography, however an icon has been used to allow for more versatiliy.
One example would be by using it on embellishments such as he button of pants where the main logo would not fit.