Nestle Hot Cocoa Packaging Redesign (Seasonal)

For my final project, I choose to redesign Nestle's hot cocoa mix packaging.

​​​​​​​I utilized white to stand out on the shelf while keeping the warm brown tones that consumers associate with hot cocoa products. I worked off of Nestle's marketing as family-friendly oriented and their consistent use of red with their logo. I wanted to create something modern, minimalist and eye-catching, but also friendly, cute, and fun to appeal to adults and children without being childish or unprofessional. From all of these elements, I created my 'snowman design' complete with coal buttons that doubled as the O's in "hot" and "cocoa".

I choose a polka dot pattern to add a feeling of snow and sense of motion on the box that would catch one's eye. I wanted my snowman design to be something a potential customer would want to grab right off the shelf, so I also halved the width of the box to make it feel more full, compact, and easy to grab while also saving material, making the packaging more sustainable. I made three color variations for the different flavor options Nestle offered.

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