SHREWDER DESIGN Logomark

I’m wrapping up designs for my personal brand and while speaking with a friend the other day, he suggested that I use “Shrewder Design”, rather than “Ulrich Schroeder Design”. It’s shorter and the word “shrewder” sums my character as a designer up quite well, apart from it coincidentally sounding and being spelled very similarly to my surname. 😅

A quick search for “shrewder” brings up the following definition & synonyms: “Having or showing sharp powers of judgement” - astute - sharp-witted - acute - media-savvy - perceptive - observant - artful - calculating

This was a happy little discovery and I’m proud to move forward with this logo-mark as I’m not very far away from launching a brand and website that will bring me that much closer to realising my dreams as a designer & creative.

Watch this space. 😎