Bidly Logo Tyres Concept

This was a logo concept for Bidly: A novel car buying site aimed at young car buyers. The idea here was to have the logo look as if it was made of tyre tracks. This would have created a fun creative device using little cars to draw out the logo and various other elements. The tyre tread pattern could also have been incorporated more broadly into other branded assets.
See more at: https://www.behance.net/gallery/70904799/Bidly-Branding-Development