Tear Half-way Business Card Concept

Once in a while you get the chance to go to town on a design project. When I get that chance, I like to explore and take risks with new ideas. Great Tea Street @greatteastreet is one of those projects. Since I was given the creative freedom, I wanted to create a business card for them with a bit of UX (I believe in real life UX not just digital UX) to suit their purpose 😁 They want to change the tea industry and the way people drink tea. And to introduce quality tea leaves all the way from beautiful Sri Lanka #srilanka.

The business card is to be kept on the table. The tear half-way logo-mark standing upright depicts an actual tea shoot (the part which is plucked). Also it is a reminder to drink tea 🙂

Complete brand identity will be followed by a future post.

So what do y'all think? Love to hear your thoughts.