Bookies - Landing Page Redesign - Sports Betting

Home redesigned by me for Bookies.com, a sports betting platform for sports fans that focus on educating them on how to monetize their passion.

Put a lot of effort into trying to uplift not only the UI overview of the project but also create an emphasis on the messaging, tone of voice, and the picks.

The goal was to take out the whole heaviness that gambling and betting have towards pushing SEO, promotions, through an approach that bets (no pun intended) on content quality and hierarchy, proper imagery curation and branding.

I worked on this project leading another Designer (pretty brilliant by the way), was a big pleasure to work with her. Together we cared about the whole UX flow, user interactions, symbology, and UI specifications.

We also had to go through a lot of process gaps to ease up the design production and validation.

I hope you guys have enjoyed.