Laravel Rebrand

We were pumped to work with Taylor and crew, rebranding Laravel for the launch of their big update. We've crossed paths with their team many times, so it was an instant YES when they reached out to us.

"The creative exploration for the Laravel identity stemmed from the following key concepts: building blocks, perspective, multi-dimensional, and elegant.

From these concepts grew a system of three-dimensional building blocks, a modern evolution of the original perspective L mark that Laravel users had come to know and love."

See the full case study here:
https://focuslabllc.com/case-studies/laravel

Props to everyone on the @focuslab team that brought this to life. Especially @alexsailer, who covered all the visual design work including visual identity, 3D, animation, and web.