The Firefighting Bear Explainer

We never imagined we’d hear the words “Firefighting Robot Bear” strung together in one sentence, and then we met Morgan AFR, a robotic systems development company based in Fremont, Nebraska. They came to us needing an explainer video to show investors an in-the-works robot that could potentially help wildland firefighters in the field.

Working only from a blueprint model, we brought the Morgan AFR “Bear” to life in a 2D world, highlighting its features and how it would move alongside firefighters during a forest fire. We crafted a script to explain its complex machinery and AI technology in simpler terms, keeping the video to just over a minute long, without losing the “cool factor.”