DailyDeal Landing Page Concept

Style exploration for the landing page of Dailydeal; a German e-commerce platform for the service, gastronomy and entertainment markets.

I developed this design a couple of years back with an objective to explore how more negative space could solve the "clutter" problem on the landing page.

By limiting the number of offers the cognitive load on the customer side would be kept on an optimal level. In that state they should be able to make a faster and more confident choice.