Eat Grub - Peri-peri Roasted Crickets

Peri-Peri, not for goody-goody. Be yourself, not behave yourself.
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This is a packaging design for an insect-food brand, Eat Grub. The art direction was youth trendy, street fashion and sporty to target Generation Z. Following the notion of 'packaging is a new billboard', it embedded slang terms or irreverent languages to reflect the ideologies or attitudes that Gen Z embraces, also mirroring the flavours and the colour combinations.
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🔎For full project - https://ccydesigntw.myportfolio.com/eg-packaging