Bluebonnet Barbecue Branding

Over the last five years, Bluebonnet has proved itself in Melbourne’s thriving food scene. With the growing popularity of their American style barbecue food, they needed to find a new home and decided to step it up a notch with a new bigger venue. Taking the plunge, the team transformed a rundown old building in East Brunswick’s busy dining strip. The result is a rustic yet contemporary new space that oozes sophistication with capacity for 170 people. Inspired by this new space, the branding was created as a nod to old-school Americana. The red and blue colour palette sets the tone, the heavy use of distressing and halftone dots drives home the feeling of years gone by. The hand-drawn characters are inspired by vintage advertising and bring a real sense of fun to the brand. From business cards, menus, light-boxes and t-shirts to hand-painted signs and posters, everything was created to match the brand's raw, old school look & feel.