Wayfinding Signage

The wayfinding type, the app type and the pictograms are intended to work alongside one another for aesthetic consistency within the project, with the typeface and pictograms sharing characteristics within their design. The minimalistic and clean design allows for the viewers to navigate through cities that they are not familiar with. Navigational checkpoints would be erected at specific points around the city. Limited text is used but when necessary Portuguese/Spanish* (or the language of the country the tournament in held in) and English are chosen - as seen in the designs for Brazil 2014.