GCCA Brand Visuals
Super stoked about how this one turned out.
Global Company Culture Association's visual identity is meant to be fun but flexible. The idea was to create a visual system surrounding a mentality of building others' up from the inside out—and that starts with culture.
Coming up with a mark for this proved to be tricky because a lot of human-esque visuals end up screaming health and fitness. That's where the color palette came in. With the off-red/salmon as a staple, we were able to really drive a different look and feel.
Comments welcome! I'll be sharing the web portion of this project shortly as well.
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branding
branding design
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gcca
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parker peterson
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Posted on
Sep 3, 2019
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