DHC Branding
DHC is a diamond purity testing firm.
A logo should convey what does it stand for. It can be explained through abstract symbolism or a straight to the point semiotics. here I have focused on the ‘four pillars, the four C’s.
1. Cut
2. Clarity
3. Color
4. Carat
Diamond-shaped icons represent each one of the pillars and they together create the logo. In a manner these four C’s completes DHC. To complete this elegance the typography used is an ambigram
I have done this work ages before. I personally adore this project and do hate to see it going unpublished in my portfolio, so I took some action.
Please see the complete presentation Here