CSCA Pinewood Derby 2019

Imagine a pinewood derby, but for adults. The community comes together every year to build outrageous cars fueled by nothing but creativity, gravity and beer (and maybe some hot glue and a drill) in support of our student scholarship fund.

I designed this year's event brand based on the simple idea of harnessing the weirdness that people bring to the derby. Referencing classic forms and colors from mid-century design, everything got "flipped" and distorted to put a funky twist on something that otherwise taps in to nostalgia and craft ideas.