Pepsi Logo

In 2009, Pepsi unveiled their latest redesign, the new Pepsi Globe, in the shape of a smile. And it was ruined by a doodle of a fat guy with an exposed midriff.

The Pepsi logo is a perfect example of brand evolution. To modernize the Globe, it seemed obvious to me to go back to the 1992 version and pinch the outer edges, giving it depth and movement without adding gradients. Ultimately, we end up with a logo that builds on the legacy of the brand it represents.

Read the full article:
https://medium.com/@DanielBeadle/logoshop-part-10-pepsi-6c6a53fe9fcd

Download the wallpaper pack:
https://gum.co/pepsiwallpapers