Laying the Foundations website
I've designed and built a website to promote and sell my new book about design systems, available to purchase now!
The book (print and web) brand features a simple yellow, black, and white colour scheme. Yellow because of its connections to the construction industry and building sites, which works well with the construction analogies used in the book; relating to building design systems and 'laying the foundations'. And the shapes are also construction analogies; be it building blocks or the shapes of construction signs. And the monospace typeface I used for the cover and chapter titles is a contemporary play on the font used in construction signage.
book
branding
clean
design system
design systems
ecommerce
e commerce
marketing
minimal
system design
web design
web development
website
yellow
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Posted on
Oct 22, 2019
More by Andrew Couldwell View profile
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