University of Central Florida

Case Study: https://zaengle.com/case-study/ucf

The University of Central Florida is one of the largest universities in the United States, and its online programs are consistently ranked as some of the most innovative. In 2018, UCF engaged Zaengle (my company) to create a holistic strategy and new user experience for the university's online suite of programs. Zaengle's mandate was to engineer a redesign that increased conversions and enhanced the overall user experience.

Zaengle conducted a comprehensive audit to understand UCF's primary users and their desired behavior throughout the UCF Online site. We primarily worked in wireframes which helped us focus on specific UX flows, including where to position CTA blocks, how to organize content for conversion, and engineer a modular system that can be deployed at scale. We also showcased how UCF's visual language could be integrated through a series of landing pages. To date, UCF Online has experienced a significant increase in lead generation, and a much more optimized user experience as a result of Zaengle's efforts.