Yumberry Bowl - Logo Animation

I'm about to try and cold sell this logo, and the identity I've designed around it, to Yumberry Bowl. Wish me luck!

Yumberry Bowl is a shop and drive through stand making healthy frozen fruit bowls. They are on the rise, expanding to cities with greater competition and a more discerning consumer base. Now seems like the perfect opportunity to create a cohesive visual identity that expresses the brand’s values and breeds excitement and trust in their current and potential customers. Currently, their brand is disjointed, and hard to recognize across all media, so I've taken the opportunity to approach them and see if I can't help.