Algorithmic Merchandising

Imagine a world where you're shopping for flights and all the hard work of researching the best option is already done for you.

Introducing Algorithmic Merchandising: Hopper's improved flight list that now includes recommendations via our flight scoring algorithm.

Brewed in our very own Data Science team, we factor in fare class, duration, number of stops, airline and price to display 4 common categories of flight quality.

"Cheapest" focuses on finding the lowest price.
"Fastest" considers stops and duration.
"Best Quality" favours fare class and airline.
"Best Flight" encompasses a balanced trade off between all factors.

With this new tagging system, we're able to provide users a transparent overview of the flight list that is always driven by data.

Happy travels!