A Bronz Tail / Tanning Salon & Product

This was a contract role I did in LA, USA. This included everything from art direction, photoshooting and working side by side with the CEO to establish a new look and feel for the brand and company. They were looking to change their business model that they've been running for the past 5 years and wanted to create a new sophisticated and luxury feeling aimed at the type of clientele they work with and a new product being launched. The focus here was on establishing this bronze feeling with a lot of focus on typography and an easy way to gather the information from the site the users want.