Product List Page and Filter

In-house project with Tuft & Needle. Prior to this project, the T&N site didn't have a way for customers to compare products side-by-side. The lack of comparison and filtering may have been hindering sales and product visibility.

Conducting user testing comparing the T&N site against competitors with these filtering options, most people commented on desiring this feature. A lot of other insights were gathered, but I wanted to support my main hypotheses before diving into the work.

These screens show the main product PLP, with the filtering menu open, and what the results would look like.

Super fun and rewarding project. To view the live site: tuftandneedle.com/products

Contributors
Lead Design: Rachel Rose
Design support: Amber, Meaghan, et al.
Copy: Breanne
Developers: Ish, Jackson, Tan, et al.