Dreamsicle Blonde Ale

The goal for this design project for Buffalo Bayou Brewing Company in Houston, TX was to inject new life into a core lineup of cans that hadn't changed in over a year; before the most recent can addition, it had been two years since a can was added. This label was to change the perception of the brewery, adding a sense of fun that would show that the company didn't take itself so seriously.

From the start of this project, I worked without much input after defining the liquid itself and the target demo through taste testing and market research. Houston car culture is a nationally recognized thing, and stylizing the ice cream truck in a way that makes it a part of the culture would really create an attachment to both the target demo AND an increasingly wider audience. I wanted to make this a collector's piece in addition to an attention grabber, and it worked. Sales of this brand eclipsed numbers of any can launch to date for the company. 2000 cases sold in a week, 600 cases in the first 24 hours.