UX Research Of Meal Planning Features For MAGGI
The purpose of meal planning features of the MAGGI website is user retention. The problem is that only 0.7% of users of these functions become activated. Therefore, I've conducted a ux research in order to find out the reason for the low rate of user activation and develop recommendations on how to increase it.
cooking
customer development
customer journey map
customer journey mapping
diet plan
diet planning
lean ux
meal plan
meal planning
nutrition plan
nutrition planning
provisional personas
solution interview
usability testing
user experience
user testing
ux
ux research
ux strategy
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Posted on
Aug 2, 2019
More by Andrey Semyonov View profile
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