Indoor Gardening Products Retailer Logo - Bloomerang

Logo for an indoor gardening products retailer.

I went for a modern & minimalist style logo here to try and appeal to young people (their target audience).

The logo features an icon which I made to look like the sun rising over a field/hill. The field/hill is a boomerang icon in reference to the company name. To keep the feeling of the logo centred around nature, I chose a pale green and a vibrant yellow to make up the colour scheme. The overlaying of the two shapes in the icon allows for a third colour to join in; a deeper and darker emerald green.

I finished the logo off with a simple sans serif font (Futura PT).