Toyota Trucks Experience

The Toyota Trucks experience landing page and transition into the truck selection menu. Utilizing Toyota's stock dot come 3D vehicle assets, combined with mountain and forest photos we leveraged from a previous Toyota shoot we executed, we composited a hero landing scene that put the truck line up on a pedestal. As the user scrolls down into the menu, we introduced parallaxing layers (foreground trees, midground scene, clouds, and sun lights) to create a sense of transportation.

Moving smoothly down into the vehicle menu, users could easily compare standard prices and vehicle size before making a selection and diving deeper into the experience.

Produced at Idol, in partnership with RAPP Los Angeles. Development was handled by our trusted friends at Deploy.