Cactus Logo
Cactus guides you through mindful self-reflection and gives you a private place for your thoughts. If you aspire to improve your mindset, it's a free way to build up a daily practice with positive effects.
After working through a brand exercise with the team, we decided Cactus is all about bringing happiness to people. Its personality is trustworthy, playful, approachable, and a connector to ideas.
The mark started as rectangles and other basic shapes. To feel more approachable, I played with rounded corners. The texture came from feedback from the team, and helps it be more playful, along with the colors. I tried several different fonts but ended up going with the first one I tried, Brandon Text.