Rebase Logo

The inspiration for the Rebase logo was found in Hong Kong's skyline, representing real estate and an isometric cubic shape, representing the holistic character of Rebase. Combining the abstracted shape of the Bank of China Tower, one of Hong Kong's most iconic buildings with the a hexagon provided us with the base for the Rebase logo. We detailed it further with window cutouts and an outline separating sky from skyline. Since we intended Rebase as an all-day digital environment for brokers, we chose a calm and neutral color palette: Blue Jeans Blue and Davy's Grey.